The first month of the year is over and we’re calling it! Here are the top 3 ways you can reach out to your customers this year to help grow your business.
1. Get personalized
There are three ways to get more personalized in your marketing campaigns here! The first is offline marketing, which is becoming less common and therefore more unique. Finding ways to advertise your company in print, signage or other creative campaigns that is specifically tailored to your audience and their needs can make a difference. The second strategy is online marketing in email newsletters. Sending emails that are specific to individual customers that include details about who they are (name) and what they’re looking for (using lead information) can really make customers feel as though they matter. The last but not least personal way to reach your audience is through live videos. Streaming live gives your audience the unique experience of stepping into your world and seeing exactly what you do. Keeping the video robust and relevant with engaging experiences and creative content can really grab the attention of your customers and keep it.
2. Use Influencers
Having someone with a large audience broadcasting your brand on their social media pages can offer a huge boost to your company’s visibility instantly. Finding the right influencers who will reach the right people is key, as is developing a long-term campaign that won’t fizzle out quickly. However, with the right strategy, using influencers should be a trend we see happening more often than not this year.
3. Introducing Chatbots
AI is becoming more common and it’s a good thing! Using artifical intelligence bots on your site can help keep customers engaged and solve quick problems. From answering questions, to assistance in scheduling, to monitoring purchases, bots can enhance the experience users already enjoy on your site. Obviously nothing matches human interaction, but chatbots are predicted to become more common and widely used this year!
And there you have it! What ways would you like to expand and experiment in this year? Pick a project and let’s make it happen!
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