Did you know that people who buy products that are specifically targeted via email spend 138% more than people who are not? Targeting warm leads by custom emails is a great way to stay connected and keep either interest or a conversation going with specific customers. Here are 3 great ways to do that!

1. A Great Subject Line

Grabbing someone’s attention in their sea of emails is key. Find something that is short and simple, that stands out and appeals to the interest of the person you are trying to reach. Avoid things that are spammy or strange! It might take some tests to find out what works best, but it is well worth it in the long run. Once you figure out what kinds of subject lines give you the best open rates, it will be easier to connect through future campaigns!

2. Clear CTA

You’ve found a great subject line, and your customers are opening your emails. Now what? Having a clear CTA, (call to action), is very important, because it directs your customers on what they need to do next. Whether you want them to make a purchase, give you a call, or fill out a form, it needs to be very obvious so there is no confusion or loss of attention. A good CTA will give you great results every time.

3. Personalization

Your customer’s inbox is a crowded place, with all kinds of companies trying to do the same thing you are. What helps your message stand out is the way you approach specific people. Try using names or mentioning specific interests to make your customers feel as though you care and want to have a conversation with THEM. The more individualized your email is, the better the response will be!

If your company needs help with email marketing or a strategy for setting up campaigns, Studio Delta Designs can help! Click here to get started!