Why you need to create custom posts for each social media platform
I have been seeing so many posts lately on Instagram that are a little awkward. Rather large companies will create posts with a great graphic or photo, just to turn around in the caption and instruct their followers to “drop a gif” or “leave a photo” to react to their message or content. As most seasoned Instagram users know, you cannot currently post anything other than text and emojis in the comment section. The silence in these comment sections is deafening.
Why You’re Losing Engagement
The main reason why companies make mistakes in social media posts is because they are posting the same info across Facebook, Instagram and Twitter. This is a popular tactic that saves time for businesses who do not have an expert taking care of their social media marketing. While maintaining post frequency and consistency is great, you will lose serious engagement when you do not optimize your posts for each platform.
Your followers want to feel like your business is speaking to them. The goal for your social media pages should be to form connections with the people and start conversations. If you post captions that are awkward and clunky, with lots of problems and issues, or with actions that users cannot perform, your followers will just keep scrolling past.
The Differences Between Platforms
Major social media platforms allow you to perform specific actions. On Twitter and Instagram you can only react with a “like” symbolized by a heart. Facebook has many more options for reactions, including a sad face, angry face, heart, thumbs-up-like, heart and a wow-face. In Twitter you can leave gifs, links and photos in the comments, but on Instagram you can only use text and emojis.
It’s important to know how each platform works in order to optimize your captions and posts. Get a social media manager who knows how to write different copy for different social media channels! If you don’t have one, click here to get a quote on social media management for your business.
