Social Media drives our modern-day culture, and if your company is not advertising online, you are missing a huge opportunity to market not only to consumers but other businesses as well.
Facebook advertising in particular is very effective right now in targeting a very large audience, with more than 2.1 billion people of all ages using Facebook on a daily basis. Here are 3 reasons why Facebook advertising is important, and why you should create a strategy for your business to start using this platform!
1. Increase your leads, sales and revenue
The average Facebook user clicks on 8 ads per month, with e-commerce ad sales in particular having tripled in the last two years. Your ad needs to be carefully crafted to make this work: targeting the right people with the right message, and getting a good sales funnel in place to tie it all together. Finding a good formula can give you a great return though, with your ad and funnel doing all the hard work for you as users click on your ads and go through the steps to either make a purchase or contact you for services.
2. Facebook advertising is cheap but effective
Have you looked into advertising on television, in a newspaper or getting a billboard? Other forms of media can cost a pretty penny, with little promise of return and little to no way of tracking ROI. With Facebook advertising, you can reach thousands of people for less than $5/day, and track conversions by the user’s age, interests, location and more, seeing how your money was spent and how far your ad reached across your audience.
3. Get new leads easily
Once you find the right audience, you can clone that audience and target the new leads with the same ad campaign to get the same great results! Lookalike audiences can be build by copying existing audiences, or by using your website’s Facebook pixel to build an audience similar to the people who visit your website. Ideally, your company can continue doing this to keep a steady stream of leads coming in that you can either continue marketing to or convert through your funnel.
