Design can be an easy element to overlook if you’re building a website for your small business on your own. Many small business try to go about creating sites on their own, using DIY website building platforms like GoDaddy Website Builder (please don’t), or Wix. Even though these tools are relatively easy to use and navigate, the finished website usually suffers from a lack of branding, good images, consistent design, and organization. Not to mention SEO, hierarchy of information and a strong call to action.
Getting a professional to design your website is an investment well worth it for many reasons. Here are just 5 of those reasons that demonstrate why having a beautiful and expertly designed website is extremely important:
1 Having Professional Look
Your business is the best, your goods and services are unmatched, and you offer something unique that no one else can. Much like you wouldn’t show up to a job interview dressed in a T-shirt and sweatpants, you don’t want your website to look sloppy and unkempt either. Users can quickly detect websites that are unprofessional looking within a matter of seconds and can be put off instead of interested in your business and what you have to offer. Which leads to the second point!
2 First Impressions Matter
You have only seconds to impress first-time visitors to your website. If your website is disorganized, cheap and tacky looking, or hard to navigate, users will not waste their time browsing around or buying anything. Some users find unprofessional websites less trustworthy and spammy looking. Your website is often your first introduction to new customers, and you want your website to make a good and lasting impression that drives people to do business with you!
3 Brand Consistency
You want to be easily recognized everywhere and increase customer awareness of your business. This increases the likelihood of customers buying from you as opposed to the competition. It can be confusing for customers though if you have different versions of your logo across social media, your website, and your store, with different colors and different fonts splashed everywhere. With professional website design, you can have a website that matches your company, so when customers walk into your store they get the exact same positive experience.
4 Build trust with customers
Once you make a positive first impression on customers and show consistency both online and in person, customers will trust that your business is legitimate, professional and trustworthy. Think of it like a relationship; consistency and having your expectations met by your partner makes it easy for you to trust them, right? The same goes for your business!
5 User Friendliness Boosts SEO
Customers will never have the chance to form a first impression or form a relationship with your business if they can’t find you. Currently, Google favors websites that are mapped out, have easy navigation, and are optimized for mobile devices, which are all components of getting professional web design! Design is so much more than making something look pretty: it involves user experience and considering how users will interact best as they navigate your website.
Is your website professionally designed?
If not, it’s never too late to get an uplift! Or if you don’t have a website at all, getting started with a professional website design right away will make a lasting, positive impact on first time customers. Click here to get a quote on web design now!
