Your company has a basic website that outlines all your services/products, and has contact info and hours on it, so there’s nothing more you need, right?

Wrong!

A basic website might have all the right pieces, but without a solid strategy to hold it all together it can be completely ineffective. Here are 5 ways your website can be stronger and drive more customers to your business!

  1. Strong Brand – Your brand is more than just a logo, it’s who you are and how your customers see you, so everything on your website should consistently reflect that, from the colors, to the look and feel. Customers should be able to easily recognize your company and see the same message across the entire site.
  2. Attractive Design – Things that are messy and unorganized are unpleasant to look at! When you sell your home, you make sure it’s clean and presentable, sometimes even staged, to make people more interested in purchasing. Websites use the same principle! Your website is your company’s home on the internet, and it should be clean, presentable and attractive to give customers the assurance that your business is trustworthy and professional. Having a solid, beautiful design ensures that!
  3. Strong Call to Action – You can have a gorgeous website, but if customers don’t have specific directions on how to contact you or where to purchase goods, they may get frustrated or simply lose interest and look somewhere else. Having a clear and strong call to action helps ensure customers know exactly what they should do when they get to your website! Do you want to book appointments, get phone calls, or send quotes? Tell customers what you want them to do, and make it easy and simple!
  4. Clear Contact Information – It’s very important in addition to having a call to action, that customers have the ability to contact you with further questions, or find your store to stop by. Depending on the type of business you run, a phone number might be more important than having a map with directions on it. Either way, customers should be able to contact you and find that information on your website in as few clicks as possible.
  5. Links to Email Newsletters and Social Media Pages – Getting people to opt-in and receive newsletters is a great way to keep leads engaged and possibly close sales in the future! And getting a strong following on social media is another tool to keep customers engaged and advertise future specials and deals easily. Ideally, these channels should be used to funnel people back to your website, but having links and opt-in forms on your website is a great way to get people connected so they can come back to the website in the future!