If you own a business, you absolutely need to be visible and active on social media. Last year there were 3.6 billion social media users worldwide who were using social media platforms, and since creating a page on any platform is free, it makes sense to have a professional page where users can discover and engage with your business online.

However, while simply getting online is easy, there are a lot of factors that go into having a successful account on any social media platform. You have to understand how the platforms work, what kind of content you need to create, and have a strategy in place to ensure that the time you’re spending on social media is giving you a good ROI.

Running a business requires a lot of time and attention though, and if you’re not social media savvy then doing any kind of digital marketing work by yourself might not be the best use of your time. This situation is where having a social media manager is extremely helpful! Here are 5 signs that it’s time to hire one.

1 You’re too busy to post consistently

This is one of the most common problems business owners have: not having enough time. And it totally makes sense! You’re responsible for ensuring that all operations of your business are running smoothly, which includes handling staff issues, management issues, finances, etc. Social media may seem like an afterthought compared to some of the larger things you have to handle on a day to day basis, but it’s still important nonetheless. A social media manager has the time to research, create content and publish the content consistently on your social media accounts so that you don’t have to worry about it.

2 You don’t have a strategy

What are your goals for your social media page? Are you trying to make sales? Do you want to create more brand awareness? Or are you trying to build a community of people to engage with your business? These are things that a social media manager will take into account when evaluating your business and creating a strategy for your account. Strategies are important for success because if you don’t have goals, then your posts will be all over the place and won’t serve much purpose. When you know the goals you want to reach with your posts, then your content should align with that and drive users to that end.

3 You aren’t social media savvy

Social media may seem easy enough, but once you get into it you’ll quickly realize how complicated it can be. You need to post at the right time, use the right hashtags, brand your content properly, use the right mix of content (static posts, video, etc.), and take so much more into consideration to grow your account! Video content is especially time consuming, and requires following a trend most of the time, whether you’re using popular music or a popular style of video, to be really successful. And even then, different lengths of video require different kinds of editing. It’s a lot to keep up with! Social media managers have the responsibility of keeping up to date with different trends and with creating different kinds of content that will perform well on your page.

4 You don’t have the right tools for content creation

Whether you’re creating branded static posts or different kinds of video content, you need to have the right programs to make them. Social media managers use a variety of different programs to design, edit and post content across different platforms. As a business owner, this means in addition to all your other responsibilities, you’ll have to really take time to familiarize yourself with different apps and programs to get the same results as a social media manager would. Nobody has time for that! A social media manager should already have the right tools for the job, and has the time to create the right content for your page.

5 You don’t enjoy writing

This is the last but most important point: to have successful posts on Instagram and Facebook, you need to be able to write well. Not all captions need to be lengthy, but they do need to be informative, catchy, grammatically-correct, and either encourage users to engage or take a specific action on your page. If you don’t include captions at all, or have poorly-written ones, it could be a huge turnoff to your audience or to people who come across your page. Social media managers are proficient in copywriting and in using language that fits your page’s brand and tone of voice.

If you struggle with any or all of these things, maybe it’s time to consider getting some help! Click here to get a quote on social media management for your business and find out what solutions Studio Delta Designs can offer you.